Analyzing the causes and factors of the difference between the girls of the generation Z and the previous generations in Iran from the perspective of social psychology

Generation Z is a generation of teenagers and young people who were born and grew up during the pandemic of social networks. This generation under the influence of these technologies has many differences with previous generations. Therefore, the current research aims to analyze the causes and factors of the difference between the generation girls and the previous generations in Iran from the social psychology perspective. The current research was qualitative research using grounded theory. For this purpose, a part of the qualitative data from the existing research was used. In addition, in order to collect data through semi-structured interviews, the population of this study was divided into two categories. The first group were experts in this field and the second group was also formed by Generation Z people of Tehran. Then, 6 experts and 23 teenagers were interviewed using available sampling method and based on opinion saturation. From the analysis and analysis of qualitative data, 3 selection codes, 9 core codes and 38 open codes were obtained, divided into three core categories, 9 core categories and 38 components. It was categorized. The results showed that the causes and factors of the difference between the girls of the next generation and the previous generations are in three main categories: 1) environmental causes, 2) cultural disjunction and 3) individual and internal factors are replaced.