Conceptual model of implementing startups using the project management approach based on PMBOK standard with emphasis on Iran's construction industry

Nowadays, start-ups are one of the most effective factors in the economic development of developed societies. On the other hand, the existence of some shortcomings has made the formation and promotion of these businesses face great challenges. Therefore, the present study has been done by analyzing the theoretical foundations of the stages of formation of startups, identifying various environmental factors in the development of startup start-up businesses in the field of construction and exploring the application of project management science in this field. The main purpose of this study is to explain the conceptual model of startup implementation using a project management approach based on the PMBOK standard with emphasis on the Iranian construction industry. The present study is applied in terms of purpose and descriptive-analytical in nature and method, which has been done using qualitative analysis method and strategy of data foundation theory. In this regard, twenty experts in the field of construction startups were purposefully selected. After studying the theoretical foundations and conducting semi-structured interviews, the data were analyzed in three stages of open, axial and selective coding. After reviewing their validity and reliability, the final model was explained and finally approved by ten experts in the field of construction. Research findings show that startup formation can be considered a project whose primary sources and data, initial idea and output, innovative product or new service and startup development. In fact, the proposed conceptual model, using the project-based thinking and also the project-based project management approach in general and the standard in particular, can effectively promote start-up businesses (pre-seed, seed, scale up, expansion, IPO) in the construction industry; in line with resilience and achieving the desired excellence, in order to help the activists in this field in today's dynamic, competitive and complex work contexts.