Evaluation of factors affecting tourism development Case study: Bojnourd city

The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,