Predicting the ethical purchase intention of sustainable products in the circular business model through the behavior of customers/tourists using artificial neural network (ANN)

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The main goal of the current research is to predict the ethical purchase intention of sustainable products in the circular business model through the behavior of customers/tourists using artificial neural network (ANN). The statistical population of the present study are customers/tourists who have used the products/services of Gargop restaurant. Sampling was done based on Morgan's table and 384 people were examined through a questionnaire. The results indicate that as much as the input variables include attitude (willingness to pay more money, attitude towards circular business models), perceived value (social value, functional value and value) and awareness (awareness of Ethical product/service and brand awareness) have a higher value, it is expected that the ethical purchase intention will be stronger. The present study by examining the behavioral factors of customers to the collection of literature related to circular business models and also Sustainable development helps.

Language:
Persian
Published:
Journal of Tourism Management Studies, Volume:18 Issue: 62, 2023
Pages:
203 to 240
https://www.magiran.com/p2581474  
سامانه نویسندگان
  • Corresponding Author (1)
    Ameneh Khadivar
    Associate Professor Management department, University Of Alzahra, Tehran, Iran
    Khadivar، Ameneh
اطلاعات نویسنده(گان) توسط ایشان ثبت و تکمیل شده‌است. برای مشاهده مشخصات و فهرست همه مطالب، صفحه رزومه را ببینید.
مقالات دیگری از این نویسنده (گان)