Investigating the Integrated Management of Earthquake Threat in the Drinking Water Supply Chain Process

Various researches have been done on the development of new products based on innovation. There is also a significant increase in studies in which there is a concept of "systemic approach". However, according to previous researches, decision-making in hesitant atmosphere to select exogenous variables of business development model based on new product development was not observed. The main issue in this research is to investigate and find the factors affecting the feasibility of new product development plans and finally to obtain a method for evaluating new product development plans in industry. In evaluating economic plans, the parameters are usually considered definite, but the study of uncertainty is important considerably. The results show that 6 exogenous variables were selected as key variables in the selection and development of a new product in the organization. The weighted importance of variables is the share of new product acceptance in the market (0.275), new product development investment confidence (0.239), new product development strategy (0.209), level of passing standards and requirements (0.136), attracting development research funding Product (0.077) and Applied Research Fundraising (0.061). The dynamic product development model is designed based on the cause-and-effect relationship and in future studies needs to test the simulation performance of present and future decision making .