Investigating the Impact of Gamification on the Behavior of Electricity Consumers

Optimizing energy consumption is one of the most important current issues in the world to control environmental issues. In this context, many researchers and thinkers tried to provide different solutions to reduce electricity consumption. Behavioral economists are trying to provide low-cost solutions with a higher level of intervention using various behavioral science and behavioral insights. One of the emerging methods based on behavioral insights is gamification, which uses game elements to change the behavior of its audience. In the present research, an attempt was made to study the gamification done in the electricity bills of citizens living in Tehran, the results of the intervention in a statistical sample of 25 thousand sample units in Tehran based on different areas of Tehran as model sections in the time series from April 2018 to December 2022. be extracted by panel data modeling. The results of the research show that the implementation of gamification has reduced electricity consumption by 0.04% in the next period.