Discovering and explaining the pattern of service motivation with a spirituality-oriented approach at work using data foundation theory

The present study aims to provide a model of service motivation with a spirituality-oriented approach at work. The philosophy of this interpretive research is inductive approach, qualitative method and strategy of data foundation theory with emerging approach. The study population was the employees of Khorasan Razavi Telecommunication Company, whose sample members were selected by snowball method, and the data were saturated from in-depth semi-structured interviews with 19 experts. In order to present the model, according to the analysis, the "6C" glazer family was used. The results showed that the components of service motivation with a spirituality approach in the workplace include: normative, emotional, semantic, social, compassionate and self-sacrificing. Analyzes using the "6C" Glazer family showed :. The main causes include: job characteristics, knowledge characteristics, social capital and personality traits, correlated factors including: social participation in the organization and consolidation of social capital; Requirements include: organizational climate, organizational culture, organizational justice, job satisfaction, proper management of human resources and the philosophy of existence and mission of the organization; Mediating conditions include: social responsibility, loyalty to the organization, and organizational ethics and values. Outcomes include: organizational citizenship behavior, increasing organizational productivity, increasing service quality, job attachment, quality of work life and maintaining organizational capabilities, and the environmental context includes: family socialization, religious characteristics, demographic characteristics and organizational motivational environment. The results of this study help organizations to recognize the motivation to serve with a spiritual approach to work and spread it in the organization.