Evaluation of the efficiency of modern architectural approach in comparison with traditional architectural approach using lifelikeness(zendevari) framework and Fairclough critical discourse theory (Case study of City Center and Isfahan Art Market)

This research is applied in terms of purpose and in terms of nature, descriptive and survey as well as analytical. The method of analyzing the information and data obtained from studying maps and converting them into basic logic systems, as well as data from interviews and questionnaires, was analyzed using Fairclough discourse analysis at three levels of description, interpretation and explanation. A model of discourse analysis is developed to redefine the concept of lifelikness(zendevari) in architecture. After examining the critical discourse and Fairclough theory in this case and the compatibility of the cases of this discourse with the issues of living layers in which there is a systematic view of architecture, we came to the conclusion that the traditional and modern model in Isfahan is not relevant. That it has been achieved in the right place and balance and naturalization is practically none of the traditional and modern models is the criterion for determining the architectural design and the most important thing is the discussion of context and context and finally naturalization and balance. And this shows the correctness of equilibrium and naturalization of these theories. So we came to the conclusion that the two can be compatible and be the criteria for determining the designer of a commercial complex.