Strategies for obtaining and hosting sports events in IranCase study: World military games (cism)

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Article Type:
Case Study (دارای رتبه معتبر)
Abstract:

The aim of the current research was to identify the strengths, weaknesses, opportunities and threats of hosting the Syzem World Games in Iran. The research method is descriptive and it was carried out in a field-library format. The statistical population of this research included high, middle and basic managers of the Ministry of Sports and Youth, the General Staff of the Armed Forces, the National Olympic Committee, sports federations, athletes and experts in the field of military sports. The sample was randomly selected from the community. SWOT matrix was used in order to formulate the strategies of getting the hosting of Sizm games in Iran. The results indicate that the conditions for receiving the hosting of the World Syazm Games in the Islamic Republic of Iran are located in the WO (conservative) region in terms of strategic location. WO strategic area or conservative strategy is a situation among the four strategic areas where the organization is faced with external opportunities and internal weaknesses, and in this situation, external opportunities should be used to eliminate the weakness. Use internal ones. Considering the strategic position of hosting the Sizm event in the WO region, it is suggested to the officials of Sizm sports to use the upcoming opportunities to eliminate internal weaknesses in the field of hosting the Sizm event.

Language:
Persian
Published:
Journal of Sports Marketing Studies, Volume:4 Issue: 1, 2023
Pages:
45 to 59
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