Investigating the Factors Affecting the Development of Charitable Participation in Sports

Today sports are used as a solution to fight discrimination, achieve equality and empower women and girls. To achieve these goals, coordination, cooperation and a strong strategy for participation between governments and the private sector can be used from the perspective of sports programs. There should be no injustice and imbalance between the sections of the society. In this regard, sports philanthropists engage in charitable activities that can help improve the development of sports. Therefore, the purpose of this article is to investigate the factors affecting the development of philanthropic participation in sports. The current research applies the qualitative and thematic analysis method. Participants are the benefactors of sports, professors of public administration, sports management and sociology, as well as managers of sports and youth departments. The method of data collection is in-depth interview and the sample size criterion is theoretical adequacy, based on which 10 people are considered. 38 sub-themes and 6 main categories have been extracted. The effective factors on the development of the participation of donors in sports were: management and strategic plan by sports institutions, cultural and social factors, laws, cooperation of different institutions in line with the coherent operation, support of scientific and educational centers for sports donors, media and information in development. An overview of the main themes as influencing factors on the development of philanthropic participation was presented. It results to that government alone has not been able to cover the deficiencies related to sports infrastructure and entrepreneurs or the private sector should enter the society with solutions such as charity in the form of fulfilling social responsibility.