Examining the degree of customer-centricity and company performance (case study: chain stores of Ofogh Korosh)

Today, the quality of a product or service is defined based on the extent to which it meets the needs and expectations of the customer. The purpose of this research is to investigate the degree of customer-centricity and the performance of the company. It was formed by the employees of the chain stores of Afogh Korosh, who, by determining the sample size, 302 people, were selected through the stratified sampling method and surveyed. The data analysis was done through SPSS software and the analysis The hypotheses of examining the degree of customer-centricity and the performance of the company in the chain stores of Afogh Korosh have a positive and significant effect and were confirmed.