Structural-Interpretive Analysis of Sociological Dimensions of Personal Branding of Iranian Physical Education Teachers

The present research work is conducted based on a structural-interpretive approach with the aim of categorizing the effective sociological dimensions of the personal branding of Iranian physical education teachers.

This research work was descriptive-analytic in terms of purpose and method. The data collection tool for the research work was documentary studies, interviews, and a Delphi questionnaire. The statistical population of this research work included experts and specialists in the field of physical education and sports students, of which 22 were purposefully selected in each section of the research work as a sample. In the process of data preparation and production, the sociological dimensions of personal branding of physical education teachers were first identified using the Delphi method and semi-structured interviews. Afterward, the ISM structural-interpretive modeling method was used to interpret the relationships between dimensions and indicators, and the MICMAC method was used to categorize the sociological dimensions.

The data obtained from the questionnaire was analyzed and plotted in a 5-level interactive network using structural-interpretive modeling. As a result, the professional and occupational skills indicator was identified at the highest level, and the scientific capabilities indicator at the foundational level. In addition, the power of influence and interdependence of these indicators on the "power-influence" matrix were examined, and based on the findings, the most influential indicators in this matrix were identified as "sports and championship, resume, and performance” “scientific capabilities. 

The research findings confirm that paying attention to, and "professional and occupational skills" the sociological dimensions of physical education teachers' brands and knowing their levels and influence can contribute to the creation and promotion of a stronger and more reliable personal brand and facilitate the achievement of educational goals by a teacher using this brand.