Analysis of the challenges of cultural representation in Lalezar with an emphasis on the base culture- based reproduction

We tried to study this area by focusing on the cultural basis by evaluating the potentials, weaknesses, opportunities and threats of the region. Obviously, the study method in this qualitative article and its main tool is in-depth interview and data analysis using the SWOT model. To investigate the issue, strategies based on the principle of regeneration approach in historical contexts based on culture have been presented, which by applying these strategies and policies to upgrade and develop infrastructure and network of roads by defining and strengthening the tourism sidewalk and equipping and expanding public spaces. And helps to recreate urban spaces on the sidewalk of Lalehzar Street and help develop and provide urban services by modernizing or creating new uses, as well as modeling using valuable concepts and patterns in the historical-cultural context of this old street. Ultimately, the implementation of such strategies will enhance the presence and participation of residents and investors to recreate the culture of the base. The results of SWOT analysis showed that; Aggressive and competitive strategies occupied the largest area in the need for cultural regeneration of the region. This shows that the final strategic position of the region is more towards providing the infrastructure of revitalization in the form of improvements, renovation and reconstruction of cultural sites of the old texture and revival of the collective memory of the old Lalehzar.