Strategic Policy of Identity Components of Ahvaz City

The purpose of this research is strategic policy making of the identity components of Ahvaz city, so that after knowing and knowing about it, it can help to improve the quality of urban life by creating a context for planning and designing the desired environment. The current research is applied in terms of purpose and in terms of the type of data it is a mixed method (qualitative and quantitative), with an exploratory approach in the way of description and analysis through the review and analysis of selected documents and texts related to the topic and using the survey method with interest. The interview tool was taken, and the SWOT technique was used to analyze the data. The findings of the research show that despite the existence of strong identity components in three dimensions, natural, artificial and human, the city of Ahvaz has so far its identity and identity features, especially those features that are in competitive identity. place has been unknown; This reason has caused programs and plans in the fields of urban planning and architecture to be compiled and implemented without considering the identity characteristics of the city. The results of interviews and analysis of identity indicators related to contextual, functional, morphological, space and visual (view) qualities with the help of swot technique showed; It is necessary to benefit from the identity characteristics of the city and improve the environmental qualities; In formulating and implementing future plans and plans, he used optimal strategies, respectively, aggressive, competitive, conservative and competitive.