Effective variables on the role of IRIB in the revival of Iranian-Islamic civilization

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Abstract:

Assuming the key role of radio and television in the process of revitalizing Iranian-Islamic civilization, the present research aims to investigate the propellants and factors affecting this mission. The goal is to identify, rank and analyze the key factors that have an impact on the role of the national media in the path of revitalizing Iranian-Islamic civilization. The results of this research, which were conducted based on library studies and the use of Micmac software, indicate that among the 27 factors that generally affect the performance of radio and television in the path of reviving the Iranian-Islamic civilization, eleven propellants are key and very influential; This means that they have the ability to be controlled by the broadcasting authorities and can cause disturbances and changes in the functioning of the national media. "The approach of media managers and their level of awareness of civilizing content", "Strategy and strategic goals of the national media", "Expansion and coverage of social networks and virtual space", "The level of government financial support for radio and television" and "How the national media deals with factional issues" and political", are some of the most important drivers.

Language:
Persian
Published:
فصلنامه دین و رسانه, Volume:20 Issue: 23, 2023
Pages:
7 to 34
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