Hijab,female identity and ideological hegemony of the Islamic revolution in Ayatollah Khamenei discourse

In recent years, Development of new means of communication ,increasing the social integration of Iran with the worldIn recent years, Development of new means of communication ,increasing the social integration of Iran with the world community,promotion of women's knowledge and their impressionability from feminist schools and capitalist culture, has aroused a new type of female identity and has created resistance against the government's cultural policies and religious orders such as hijab. Despite the importance of the government facing this phenomenon, the approach of governing bodies, indicates the lack of a wise strategy.Surely,the point of view of the Supreme Leader is decisive in formulating such a strategy. The present study tries to answer this question considering the formation of women's new identity seekings and preserving the hegemony of the Islamic Revolution, ,how should the hijab issue be managed from the perspective of Ayatollah Khamenei? This study was done based on analyzing the themes of the networks method .The data was analyzed using Maxqda software and in three-step coding, and peer-to-peer method was used to confirm the reliability of the findings. Our findings indicate that the speech of the leader, has produced a semantic construct with the indicators of “intellectual and cultural explanation in the management of hijab”,”care of the enemy's conspiracy in the issue of hijab”,”negation of passivity in the face of western propaganda attack”, “need to explain the place of hijab in the advancement and social development of women”,”Modeling" and “Prohibition of evil based on tolerance and logic”as moments.