What do we Learn From a Breast Cancer Awareness Campaign in a Developing Country? A Cross-sectional Study

Breast cancer (BC) screening and awareness programs are conductedannually for Iranian women by the collaboration of several governmental and non-governmental organizations (NGOs). We designed a study to assess the effect of the campaign on women's awareness, education, and the outcome of previously unnoticed breast lesions detected during the campaign screening program.

Through online social media announcements, women were invited to participate in this campaign runin five locations in the capital of Iran, Tehran. Participants filled out a questionnaire about personal data, previous breast problems, BC awareness,and screening attitudes. BCscreening was only performed via breast examination by surgeons for all women. We called all participants who required further investigation after two years.

In this campaign, 418 women with a mean age of 43.19±49.11 were examined. About 42% had some information about BC, mainly acquired from the media. Among women over 50, 30.2% had no previous screenings, and 15.9% had not been referred despite having symptoms. Among the women who needed further investigations,according to the campaign evaluation, 71.8% complied with the recommendation to follow-up their case, and two women were diagnosed with BC.

Women need more education in the field of BC awareness, and on the need for screening,especially after the age of 50. To achieve these goals, using mass media is highly recommended,and the experience of the successful campaigns runby charity organizationsand academic centersmight be a good guide for preparing a comprehensive protocol.