Analysis of Green Supply Chain Management Factors for Improving Firm Performance in Food Industry

The supply chain in the food industry is mainly produced from materials that are not environmentally friendly. GSCM is included in developing the SCM concept, which is one of the operational management decisions that affect the company's performance improvement. The purpose of this research is to analyze the factors that influence the implementation of GSCM to improve the performance of the Food Industry. Formulate strategies to enhance the performance of the Food Industry through implementing GSCM. This study targets respondents who work in the Food Industry. Respondents obtained as many as 63—data analysis using the PLS-SEM method. The results showed that GSCM did not affect Company Performance, GSCM had a positive effect on Green Innovation, Green Innovation had a positive impact on Company Performance, and Green Innovation mediated GSCM with Corporate Performance. The implementation of the Green Supply Chain on company performance in the Food Industry not only affects its environmental performance, but also provides better economic performance. Renewable company innovations must accompany the implementation of green supply chains. In the study, it is stated that the Green Supply Chain will have a positive effect if it is mediated by green innovation.