A model for establishment of green information technology mechanism in Trade Promotion Organization of Iran

The purpose of this research is to design a model for establishing a green information technology mechanism in Iran Trade Promotion Organization. The present study is developmental in terms of purpose, survey in terms of data collection, and cross-sectional in terms of time, and was conducted in the year 1400. This study was conducted based on two quantitative and qualitative (mixed) approaches, the statistical population in the qualitative phase includes university professors and senior managers of the mentioned organization, and in the quantitative phase, it includes 340 experts. In the qualitative phase, the results of semi-structured interviews were analyzed with thematic analysis method (using MAXQDA software), and the inductive thematic analysis method was used to analyze the interviews. The result of the interviews with 12 experts, who were purposefully selected, was 9 main themes for designing the model. In the quantitative stage, interpretive modeling was used and the resulting 9 factors were stratified and the ISM graph was designed with 9 factors. In the following, using the questionnaire tool and with the help of Smart PLS software, the significance of the relationships between the factors was investigated. The validity of the data and the questionnaire from the perspectives of the professors, and the reliability of the questionnaire using Cronbach's alpha, were confirmed. Results Two extra-organizational factors and green policy were removed from the model and seven factors: intraorganizational, social and economic, environmental changes, green evaluation, strategic values, long-term values, and organizational requirements were confirmed in designing the model for green information technology mechanism.