نشریه مدیریت سبز
سال سوم شماره 3 (پاییز 1402)

The purpose of this research is to design a model for establishing a green information technology mechanism in Iran Trade Promotion Organization. The present study is developmental in terms of purpose, survey in terms of data collection, and cross-sectional in terms of time, and was conducted in the year 1400. This study was conducted based on two quantitative and qualitative (mixed) approaches, the statistical population in the qualitative phase includes university professors and senior managers of the mentioned organization, and in the quantitative phase, it includes 340 experts. In the qualitative phase, the results of semi-structured interviews were analyzed with thematic analysis method (using MAXQDA software), and the inductive thematic analysis method was used to analyze the interviews. The result of the interviews with 12 experts, who were purposefully selected, was 9 main themes for designing the model. In the quantitative stage, interpretive modeling was used and the resulting 9 factors were stratified and the ISM graph was designed with 9 factors. In the following, using the questionnaire tool and with the help of Smart PLS software, the significance of the relationships between the factors was investigated. The validity of the data and the questionnaire from the perspectives of the professors, and the reliability of the questionnaire using Cronbach's alpha, were confirmed. Results Two extra-organizational factors and green policy were removed from the model and seven factors: intraorganizational, social and economic, environmental changes, green evaluation, strategic values, long-term values, and organizational requirements were confirmed in designing the model for green information technology mechanism.

The present study was conducted with the aim of investigating the relationship between green banking practices and the environmental performance of banks with regard to the mediating role of green financing in the central branches of banks in Golestan province. The research is applied in terms of purpose and descriptive-correlation in terms of method based on structural equation model. The statistical population includes the central branches of the banks of Golestan province, which due to the small number of the statistical population, all the central branches of the banks were selected Finally, among the 27 central branches of the bank, 19 branches cooperated with this research and 180 questionnaires were distributed among the heads and deputy heads of the branches, of which 126 correct questionnaires were returned. Data collection was done by means of a questionnaire. The validity of the questionnaire was confirmed by experts and its reliability (above 0.70) was confirmed through Cronbach's alpha test. For data analysis, structural equation modeling was used using Smart-PLS software, version 3. The results of the structural equation model showed that there is a significant relationship between green banking measures, including measures related to bank employees, bank operations, bank customers, and bank policy with green financing and environmental performance of the banks. Also, there is a significant relationship between green financing and environmental performance of the banks. Finally, green financing plays a mediating role in the relationship between green banking practices and environmental performance of the banks.

Entrepreneurial strategic renewal causes extensive changes in the organization and the adaptability of the organization to the various needs of the stakeholders. The purpose of the present study was, therefore, to present a model of entrepreneurial strategic renewal with an emphasis on green brand value in the transportation deputy of Tehran Municipality. The present research is applied in terms of purpose and descriptive-correlation based on the adopted method. In the first step, the effective factors on entrepreneurial strategic renewal were identified with an emphasis on green brand value based on semi-structured interviews with 15 academic and organizational experts using the Delphi method in three rounds. The output of this stage was 36 components in the form of 9 dimensions (innovation and creativity, resources and capabilities of the organization, learning and changing the mental models of managers, empowerment and freedom of action, service dynamics, strategy, redefinition of marketing mix strategies, extraorganizational factors and intra-organizational factors). Then, in the second step, interpretive structural modeling method was used to present the model. The results showed that the dimension of learning and changing mental models of managers in the first level and dimensions (innovation and services, redefining mixed strategies, resources and capabilities of the organization, extra-organizational factors and strategy) in the second level and dimensions (empowerment and freedom of action, dynamics of services and intra-organizational factors) are on the third level and the dimensions (innovation and creativity, resources and capabilities of the organization, strategy, redefinition of marketing mix strategies and extra-organizational factors) are in the linked cluster and dimensions (empowerment and freedom of action, service dynamics and intra-organizational factors) in the independent cluster and the dimension of learning and changing mental models of managers were placed in the dependent cluster. Finally, it can be said that the basis of the entrepreneurial strategic renewal model with an emphasis on green brand value are the dimensions (intraorganizational factors, empowerment and freedom of action, and service dynamics).

The purpose of this study is to investigate the relationship between ethical leadership and green behavior with the mediating role of green human resource management and the moderating role of environmental knowledge. This research is applied and descriptive-correlational. The population consists of the staff of Vali-Asr Hospital in Fasa city in the winter of 2021. The selected sample includes 245 people who have been selected using simple random sampling method based on Morgan's table. Also, a standard questionnaire was used to examine the research variables. To analyze the findings in the form of 5 main hypotheses, the structural equation method using Smart PLS software was used. The research findings showed that there is a positive and significant relationship between ethical leadership and green behavior of employees and green human resource management and green behavior of employees. Also, a positive and significant relationship was observed between green human resource management and green behavior of employees. Other findings also show that green human resource management plays a mediating role in the relationship between ethical leadership and employees’ green behavior. In addition, environmental knowledge positively moderates the relationship between green human resource management and employees’ green behavior. Based on the research findings, we can understand the importance of paying attention to sustainable development and green human resource management. Also, factors such as ethical leadership in organizations should be taken into consideration more than ever. On the other hand, considering the prominent role of the hospital environment in the possibility of harming the environment, this issue requires careful consideration by managers and planners.

The aim of the present research is to design a competency model for health managers of the Ministry of Health and Medical Education. In this research, after identifying the dimensions, approaches and competence areas of managers in a qualitative study through interviews with 14 experts and analyzing the data from the interviews with the content analysis method, 54 indicators were identified and in 15 main concepts including operational-professional skills, interactive skill, human skill, environmental competence, managerial competence, individual competence, general competence, leadership competence, job competence, problem solving skill, management skill, behavioral approach, contingency approach, research-based approach and strategy-based approach were categorized. Then, ranking was done with the fuzzy AHP method. Next, in a quantitative study by collecting information through a questionnaire from 384 employees, structural equation modeling was used to estimate relationships in the competency model of health managers of the Ministry of Health and Medical Education. The results obtained from the evaluation of the model showed that the improvement of competence of health field managers had an effect on the dimensions of competence, major domains of competence, competence approach and factors related to competence, respectively. This research provides insights into the identification of competencies needed by employees to improve performance in their current job or prepare for other job opportunities through promotion or transfer.

The present research was conducted with the aim of investigating the effects of green knowledge management on green innovation and sustainable development with the mediating role of green organizational culture. The study is applied in terms of purpose and descriptive-correctional in terms of data collection procedure. The statistical population includes all the managers of industries in Shahrekord industrial town, numbering 651 people, 253 of whom were selected as sample of the study through stratified random sampling method using Cochran's sampling formula. The research tools were the standard questionnaire of green knowledge management, the standard questionnaire of green innovation, the standard questionnaire of sustainable development, and the standard questionnaire of green organizational culture, the validity of which were examined and confirmed based on content validity using the opinions of experts, face validity using the views of a few precipitants from statistical population, and construct validity. On the other hand, the reliability of the questionnaires using Cronbach's alpha method was estimated as (0.90), (0.80), (0.80), and (0.90), respectively. The analysis of the research data was done at two descriptive and inferential levels using the structural equation model (partial least squares). The findings showed that green knowledge management has a positive and significant effect on green innovation, with the coefficient of 0.63. Moreover, green knowledge management has a positive and significant effect on sustainable development, with the coefficient of 0.62. Finally, green organizational culture mediates the relationship between green knowledge management and green innovation and sustainable development.

The purpose of this research is to investigate the relationship between internal green marketing dimensions and service quality in the banking industry. In terms of purpose, this research is an applied one and in terms of research method, it is a descriptive-casual one. The research population includes all employees of Bank Saderat Iran branches in Gilan province. Using Cochran's formula, 179 employees of bank branches were selected by simple random sampling. The questionnaire used was taken from the study of Akroush et al. (2013). In order to analyze the research model, structural equation method was used using LISREL 8.53 software and SPSS 18 software was used in the descriptive statistics section. The findings showed that the two components of internal green marketing, including employee recruitment and internal relationships, due to the lack of attention to professional standards in recruiting and hiring employees, as well as the inability of managers to promote person-to-person communication between individuals and groups, have no relationship. with the quality of service in Bank Saderat Iran branches of Gilan province. However, other factors including training, motivation, job security and employee retention are related to service quality. Generally, managers concerned with monitoring and improving external customer satisfaction should develop the competencies of employees to act as "part-time" marketers for the organization. Therefore, managers' awareness of the motivations and reasons for employees' behavior and creating favorable conditions to respond to these motivations can motivate employees in line with the organization's goals, and this also provides managers with a subtle insight into the competitive advantage based on the environment.

This research was conducted with the aim of investigating the relationship between green human resource management and environmental performance behavior with regard to the role of environmental awareness and servant leadership in hotels in Golestan province in the second half of 2022. The research is applied in terms of purpose and descriptivecorrelation in terms of method based on structural equation model. The statistical population included employees of hotels (one-star to five-star) in Golestan province, numbering 462 people. 210 people were selected by simple random sampling method using Krejcie and Morgan table. Data collection was done by means of a questionnaire. The validity of the questionnaire was confirmed by experts and its reliability (above 0.70) was confirmed through Cronbach's alpha test. For data analysis, structural equation modeling was employed using Smart-PLS version 3 software. The results showed that there is a significant relationship between green human resource management and task-related pro-environmental performance, proactive pro-environmental performance and environmental awareness. There is a significant relationship between environmental awareness and task-related pro-environmental performance and proactive pro-environmental performance. Also, servant leadership has a moderating role on the relationship between green human resource management and task-related pro-environmental performance, proactive pro-environmental performance and environmental awareness.