Analysis of Factors Affecting Tourism Development in Khorramabad County by Structural Analysis Method

Nowadays, the tourism industry is recognized as a leading sector and driving force for the development of most societies. Optimal planning and development of this sector requires sufficient knowledge and understanding of the issues and factors affecting this industry's development and its future changes. This study aims to identify the factors affecting tourism development with a structural analysis method in Khorramabad County. In terms of purpose, the present study is practical, and its nature is analytical-exploratory with future study approaches. Also, the data collection was in the form of documents and fields. The statistical population of this study was experts and specialists, and 14 people were selected by snowball sampling method. The structural analysis method and Micmac software have been used to analyze the data obtained from the questionnaire of experts and specialists. The results show that among the 37 identified factors, 12 key factors had a more significant impact on tourism development in Khorramabad County, which should be considered in the planning and development of the tourism industry of this county. These factors include hospitality culture, training of experts in the field of tourism, tourism development policies, and plans, participation of citizens, expansion of tours and travel agencies, advertising and marketing expansion, entrepreneurship boom and business environment in tourism, private investment, competitiveness in attracting tourists, variety of tourist attractions and places, tourism branding, the amount of the annual budget allocated by the government in the tourism.