The Concept of Fashion in Iran During the Qajar Second Period and Early Pahlavi Era Based on Memoirs and Daily Reports: A Sociological Study

Nowadays, fashion is a significant cultural concept and one of the most powerful global economic industries. Despite its importance, the extent of related professions and its impact on cultural and economic issues of the modern era, there is no precise research and information on how Iranians deal with this phenomenon. Iran's relationship with the West and its confrontation with concepts such as Western culture and modernity dated back to years before the Qajar period, but relevant documents and research indicate a lack of interest and serious influence of Iranians in the phenomenon of fashion and its manifestations (such as Western clothing style) until before the Qajar second period. Advanced research aims to analyze how Iranians deal with this phenomenon and their attitude towards it in this period by collecting historical data in a documentary approach with a sociological perspective. So, the documents such as reports and daily memoirs, used to compare the views of classical and contemporary sociologists on the concept of fashion. The research findings indicate that the consistency of the examined texts with the views of classical sociologists concepts and theories such as trickle-down theory, class imitation, the efforts to create or eliminate class distinctions, the display of ostentatiousness and leisure time of the affluent class led to the condemnation of fashion, not as the contemporary positive approaches towards fashion