Electronic commerce, mechanization and transparency of accounting systems: A Mixed Method approach

Consumers often avoid online shopping and e-commerce websites due to the lack of transparency of information on the websites. In this research, it seeks to investigate the effects of electronic commerce transparency and mechanization on the accounting systems of Tehran Stock Exchange member companies that do business online. The research method is based on the mixed method. Data (accountants & financial experts) have been collected by implementing the foundational data theory method and conducting 18 in-depth interviews using the protocol and based on the multiple purposeful sampling method (intensity and snowball). Also, categories and themes were determined by using open coding, axial coding and selective coding using ATLAS.ti software. In a quantitative study, 298 people were randomly selected using a standard questionnaire. Data analysis was done using Lisrel software. The obtained results show that 1) transparency of products, transparency of buyers and transparency of transfers have a significant effect on the transparency of financial information; 2) the perception of information transparency has a significant effect on the intention to buy online and increase consumers; 3) Perceptual risk also has a significant effect on repurchase and perception of transparency on information transparency.