Identifying physical drivers affecting creative city tourism with a future research approach (Case of study: Tabriz city)

Urban tourism has a complex interaction with the city body, which sometimes cannot be separated. This relationship is two-way and mutual, on the one hand, the city helps tourism with its capacities, services and elements, and on the other hand, tourism increases the economic, social and cultural prosperity of the city. A form of sustainable tourism is urban creativity. The formation of a creative city and creative tourism is one of the latest successful urban management practices in order to attract material and non-material capital. Based on this, the aim of this research is to identify the physical drivers effective on tourism in the creative city of Tabriz with a future research approach. The research method is descriptive-analytical and practical in terms of purpose. The data collection method is library and field. Also, out of 563,660 households in Tabriz city, 400 heads of households among ten regions were randomly selected through Cochran's formula, and 15 urban experts were selected for questioning, and finally SPSS and MICMAC software were used for data analysis. The results of the research showed that the indicators related to the dimensions of urban infrastructure and equipment, natural and environmental, technology, building body and service-welfare, respectively, with a weighted average of 0.835, 0.794, 0.745, 0.595 and 0.492. "Had the greatest impact on the creative tourism of Tabriz city. Also, based on the path analysis model, the factors influencing the creative tourism of Tabriz city were determined directly and indirectly. And finally, all the physical factors affecting the creative tourism of Tabriz city were leveled in an exploratory way (intersectional effects).