Sociological historical analysis of creativity in traditional design

Traditional design is a term that is used in two meanings, first, it means drawing decorative patterns and motives, with a historical background, and second, it means design and the process of reaching the form of a product. This research focuses on the second meaning. Traditional design (with a second meaning) is a topic that has been talked about a lot, but very little research has been done in this area. One of the consequences of this scientific gap is the misconceptions and stereotypes about traditional design. At the heart of these stereotypes is the issue of “creativity in traditional design”. Therefore, this study examines creativity in traditional design with a social historical approach. Consecutive research questions include: How have socio-cultural fields influenced the cognition of creativity in traditional design? And with a social historical approach, how is creativity in traditional design? The first goal of this study is, to deconstruct the current understanding of creativity in traditional design and crafts, (especially with a focus on the sociology of art) and second, to draw a new theoretical framework to study this issue. For this purpose, a theoretical-qualitative research method of descriptive- content analysis has been used. In the first step, the components of theoretical foundations are categorized as analytical concepts. Then, in the analysis section, the subject categories have been analyzed by reasoning method. The results of this study show that: Traditional design itself is a modern constructed concept, and traditional design is not fundamentally different from modern design.