The Role of Physical-Behavioral Patterns Based on Conventional Wisdom in the Identity of Residential Complexes (Case Study: Urmia Elahieh Complex)*

Conventional wisdom, as an interdisciplinary concept, plays a significant role in shaping daily behavior and the long-term use of spaces, particularly in residential complexes. Despite its importance, there has been limited research in architecture that has addressed and explored the relationship between conventional wisdom and architecture, as well as its impact on the use and formation of spaces. The main problem addressed in this paper is the need to understand the relation between conventional wisdom and architecture, and how conventional wisdom affects the use and formation of spaces within residential complexes. The research method employed in this paper is both quantitative and qualitative, with data being analyzed using interpretative-analytical techniques. Data collection was carried out through observations and interviews. Through a review of the literature, the research model was proposed by parameters of rationality, collective cognition, and reality with four minor dimensions including social, cultural, functional, and physical. The study results indicate a significant relationship between architecture and conventional wisdom in residential complexes, particularly in the social and physical dimensions. The findings highlight the importance of public spaces as micro-components of the social dimension, and emphasizing the need for compliance with proportions, legibility of form, and visual diversity as part of the physical dimensions. Conclusions emphasizes the importance of considering conventional wisdom in architectural design in residential complexes. Also, among the others, social and physical dimension by legible public places and visual diversity has main role of relation between conventional wisdom and architecture. These conclusions can be utilized by designers and researchers working in residential complexes to understand better the impact of conventional wisdom on architectural design and the use of public spaces within these complexes.