Identifying and prioritizing the challenges of implementing circular supply chain management in the Premiumbond company

Today, by adopting a circular approach, organizations can reduce the flow of materials, products, and environmental waste caused by supply chain practices. Therefore, circular supply chain management is one of the appropriate methods to reduce issues such as pollution, resource depletion, and environmental problems. Despite these advantages, the implementation of the circular economy in the supply chain faces numerous challenges. The purpose of this research is to identify and prioritize the challenges of implementing circular supply chain management in Premium Band Company. In terms of results, this research is considered part of applied-developmental research. In the first stage of the research, the challenges of implementing the circular economy were identified and categorized using a systematic approach. This involved reviewing literature and articles published from 2000 to 2022 and employing the qualitative content analysis method. This process resulted in the design of a model, which included 33 challenges across six dimensions: legal and regulatory, market, social, organizational, technological, and financial and economic challenges. In the second stage, the importance of these challenges was determined using the Hesitant Fuzzy Topsis method, based on the opinions of 10 experts from Premium Band Company through a questionnaire. The findings reveal that challenges such as a lack of financial resources, insufficient budget, inadequate support and commitment from top management, absence of a circular supply chain management structure, and a shortage of skilled labor are the most significant obstacles in the implementation of circular supply chain management.