A model for investment in the commercialization of cultural research

The purpose of this research is to present a conceptual model based on the components influencing investment in order to commercialize academic cultural research.The current research is in terms of practical purpose and in terms of mixed exploratory nature. In a qualitative approach, with a systematic review of studies related to the research problem, 53 factors affecting investment in the field of research were calculated in a purposeful judgmental method.Then was selected with the consensus of 17 academic experts, In a quantitative approach, in order to evaluate the identified components, the opinions of a sample of 56 managers of venture capital funds, who were randomly selected, were collected through a survey method and using a researcher-made questionnaire, and using the structural equation method. It was analyzed with the help of SPSS and LISREL software, and based on that, a conceptual model was designed and presented.The findings of the research indicate that the state of commercialization of academic research related to cultural research in Iran is not favorable, and the main reasons for this are the inconsistency of higher education research policies, strategic goals of academic research, and market structures for the consumption of cultural products.The results of the research showed that 46 components in six dimensions have an effect on the investment in the commercialization of academic cultural research; structural and managerial (11 components), specialized (9 components), research (7 components), scientific culture (6 components), commercial (8 components) and value creation (5 components).