Content Framework of Creative Accounting Stimuli based on Rapidminer Clustering Technique: Implementation of Hartigan-Wong Algorithm

The purpose of this study is to identify the drivers of creative accounting as a factor in distorting financial statements based on the rapid-miner clustering technique to implement the Hartigan-Wong algorithm. In other words, in this study, by determining similar research, the research texts were screened through a set of artificial intelligence processes in the Hartigan-Wong algorithm. In terms of methodology, this study can be placed in the category of mixed research, which first identified the dimensions by reviewing the content and then determined the most effectively identified dimension through a fuzzy process. The statistical population of this study in the qualitative part was research related to the subject under study between 2022 and 2018, and in the quantitative part, 26 financial managers of capital market companies who had specialized knowledge and experience participated. In this study, Rapidminer and MATLAB software were used in qualitative and quantitative sections based on coding and software commands. The results of the study in the quantitative part indicate the determination of 21 propositional themes as drivers or underlying causes of creative accounting. In the quantitative part, according to the fuzzy analysis and determining the final weight of each of the propositional themes, it was determined that family ownership is the basis of the company structure with the symbol "Y17" as the most effective propositional theme of creativity accounting, which can improve the functions of capital market companies. Leads to a higher probability of distortion. The result obtained is the statement that the structure of family-owned companies, in the capital market, can be considered a more effective factor for the emergence of creative accounting because these companies usually face fewer regulatory restrictions in the selection of board members and the appointment of the CEO. This issue is likely to weaken the functions of corporate governance regarding the protection of the interests of minority shareholders