Removing the Personality Shadows of Iranian Women by Examining and Changing Clothing Styles based on the archetypal Theory of Jean Shinoda Bolen

AbstractAccording to Greek mythology, Jean Shinoda Bolen (a follower of Jung's school) distinguished seven archetypes (Athena, Artemis, Hestia, Demeter, Persephone, Hera and Aphrodite) in the human unconscious and generalized them to contemporary women; If these archetypes are out of balance, some personality traits will fall into the shadow; In order to balance the archetypes, in addition to psychoanalytical methods, changing the clothing style can be used as a supplementary improvement method. The question is, how can we design a community outfit that is effective in removing the shadows of personality (women) based on the archetypal theory of jean Shinoda Bolen? In this context, by knowing the personality shadows, their weaknesses and strengths and considering the effect of clothing on the psyche, it is possible to design a clothing style that is useful in the process of the treatment. The current research is qualitative and quantitative and the tool used in data collection was a questionnaire. The statistical population is 254 women, aged 20-45 in Tehran which was conducted using random sampling method. According to the statistics, about 40% of population under study have personality shadow. Data analysis was done using SPSS software in the form of descriptive statistics with frequency and percentage. The results indicate that if it is possible to use motif, form, color, design, etc., which engages the person in communication with herself in the clothing style, it can be used as a solution along with other psychoanalytical solutions. In the contemporary society, where the presence of women in various social fields has become more prominent, female identity is very important, and in the social of Iran, where tradition and religion play a role in the lifestyle on the one hand, and on the other hand, some characteristics of the modern society in the lives has appeared, the clothing style of women as a part of the society that shows the most changes has a double importance.