Identifying and prioritizing the drivers of entrepreneurship Devalopment in the Sports Industry using the OPA technique

Sports entrepreneurship is one of the types of entrepreneurship that has many direct and indirect economic effects on society. Over the past few years, the world of sports has witnessed changes in sports economic policies, which has highlighted the need for the sports industry to reduce its dependence on government budgets. In this regard, the present study was conducted with the aim of Identifying and prioritizing the drivers of sports entrepreneurship development of sports entrepreneurship in professional clubs of the Premier Football League. This study is a mixed exploratory research that has been presented in the qualitative section using the Theme analysis technique and based on semi-structured interviews with 20 experts; in the quantitative part, then in the quantitative part, in order to prioritize the components of sports entrepreneurship, OPA technique and Lingo software were used. Accordingly, "advertising through the media, online sales, private stadiums, construction of sports complexes, talent development and grassroots teams, construction of non-sports complexes, fans, deputize, making a football documentary; and veterans" were ranked one to ten, respectively. Findings of this study can help the managers of Iranian Premier League clubs to solve the economic problems of the clubs by providing the ground for entrepreneurship development among the clubs of the Premier Football League, in addition to providing various solutions for creating entrepreneurship.