Determining Model of the Employees Personal Branding in Iranian Sport Federations

The purpose of the current research, was to determining model of the employees personal branding in Iranian sport federations. The research method is qualitative (data-based theory) and the statistical population was including experts, experts, experts and professors in the field of this research. For sampling, the snowball sampling method was used to conduct semi-depth interviews. The research tool was an interview that was conducted with 16 people. The validity of the research tool (interview) was examined and confirmed by the interviewees and then the expert professors, and the intra-subject agreement method was used to measure the reliability, and according to this method, the reliability value was equal to 0.89. In order to analyze the data, the data-based theory method was used. The findings of this research showed that determining model of the employees personal branding in Iranian sport federations includes: causal factors (improvement of skills and creativity, ethics and professional behavior and appropriate perspective); contextual factors (culture and atmosphere in the federation and effective communication); Intervening conditions (rules and regulations and human resources management system); Strategies (proper management system and preservation of human resources) and finally consequences (improving the economic and social status of the federation and improving personal status). These categories include 27 concepts and 121 factors or open codes. Based on the findings of this research, we conclude by emphasizing the findings of the research and the identified concepts, macro-policies and effective measures should be taken to improve the quality of life of employees, and also managers with financial and economic support from They provide the conditions for the emergence of genius and individual creativity.