Investigation and analysis of citizens' attitudes towards the development of urban tourism (case example: Tabriz metropolis)

Urban areas are often considered important tourist destinations due to the fact that they have many historical and cultural attractions. The tourism industry as a new industry, especially in recent years, has had a profound impact on the economic, social and cultural situation of most countries in the world. Studies on the effects of tourism in the 1960s focused on the positive effects of tourism and on its negative effects in the 1970s, and in the 1980s, they turned to a more balanced and systematic approach. From the cultural and social aspect, tourism will cause cultural interaction with the outside world, the internationalization of local culture, the improvement of educational and health systems, but with all its beneficial effects in the socio-cultural field, it has also had destructive effects. In this regard, this article has investigated the aforementioned factors with the aim of evaluating and understanding the effects of tourism development in the metropolis of Tabriz. The research method is applied in terms of purpose and descriptive-analytical in terms of method. The most important research tool is the questionnaire, which was distributed and questioned among the residents of the host community. In order to analyze and evaluate the results, statistical methods and models, including Cronbach's alpha, Klumgrove-Smirnov and Student's t-test, have been used as needed. The results of the research show that the host community of Tabriz does not have a positive understanding of the effects of tourism development in this city, which indirectly has a negative effect on the social participation of citizens and their sense of acceptance of tourists.