Presenting a Hybrid Model based on the Machine Learning for the Classification of Banking and Insurance Industry Common Customers

Global competition, dynamic markets, and rapidly shrinking innovation and technology cycles, all have imposed significant challenges on the financial, banking, and insurance industries and the need to data analysis for improving decision-making processes in these organizations has become increasingly important. In this regard, the data stored in the databases of these organizations are considered as valuable sources of information and knowledge needed for organizational decisions. In the present research, the researchers focus on the common customers of the bank and insurance industry. The purpose is to provide a methodology to predict the performance of new customers based on the behavior of previous customers. To this end, a hybrid model based on support vector machine and genetic algorithm is used. The support vector machine is responsible for modeling the relationship between customer performance and their identity information and the genetic algorithm is responsible for tuning and optimizing the parameters of the support vector machine. The results obtained from customer classification using the proposed model in this research led to customer classification with a high accuracy of 99%.