Analyzing and investigating the effects of the covid-19 pandemic era and after that on people's willingness to pay to protect the environment

The main purpose of this research is to investigate the effects of Corona on people's willingness to pay to protect the environment during Corona and after. Conditional valuation method was used to calculate the average willingness of people to pay to protect the environment during the corona era and after. Also, the logistic regression method was used to obtain factors affecting willingness to pay. 228 questionnaires have been prepared and analyzed an accessible and online. According to the results, 10.53% of people were not willing to pay for environmental protection. But 35.96% of people had a high desire to pay higher amounts in order to protect the environment during the corona era and after. Also The results showed that the value of protecting the environment during the Corona era and after it was estimated at 398,866.9 Rials per month for a person who was infected with Corona and 278,641.1 Rials per month for a person who did not experience Corona. From the increase of 14.43 percent, the average expected value is the willingness to pay for the protection of the environment for a person infected with Corona. This issue indicates that when people are under threat from the environment, they can show a greater desire to protect it. And therefore, environmental values ​​based on environmental payments are more than what people usually provide. And therefore, environmental values based on environmental payments are more than what people usually provide. Other variables that have influenced people's willingness to pay include age variables, the number of masks used per month, and the hand disinfection variable, which are significant at the 1% level with a negative sign. Finally, it can be said that the era of Corona has been an era that has drawn people's attention to the importance of the effects of the environment on human life and vice versa. Therefore, it is suggested to use the results of this study to state that the value of protecting the environment under threat conditions can increase by nearly 50% and the importance of this issue should be stated through education and advertising for the people of the society. To increase their awareness.