Phenomenological analysis of the factors affecting the success of the export of Iranian sports goods

The present study was designed and conducted with the aim of phenomenological analysis of the factors affecting the success of the export of Iranian sports goods. The present study was one of the qualitative researches that was conducted in the field. The qualitative method used in the present study was phenomenological. Participants in the present study included individuals who were active in the field of sporting goods exports. Participants in this study were sampled using purposive sampling and homogeneous sampling selection approach and at the same time with maximum diversity. This issue was formed until the theoretical saturation was reached. Finally, 13 interviews were conducted in this regard. The data collection tool in the present study was a semi-structured interview. In order to analyze the data, thematic analysis was used. The results showed that there are 6 main themes and 32 sub-themes. According to the results of the present study, the factors affecting the success of the export of Iranian sports goods in 6 sectors, including human, economic, commercial, technical, legal and financial aspects were identified. In other words, paying attention to the identified factors can provide the basis for the success of the export of Iranian sports goods.