Representation of naming and re-naming of streets and places in Tehran in the press from 1300-1399

This article has examined the changes in the representation of naming and renaming of the passages and places of Tehran in the mirror of the press during a century and has tried to reveal the birth and peak points of naming and renaming in different trends. In this research, quantitative content analysis method was used for data analysis. The data of this research was collected from all the printed issues of Information newspaper, which has been published for about a century, and after collecting the texts related to naming, the data were classified and content analyzed. Names and renamings are above all subject to power and social and political developments on the other hand. The findings of the research show that during the last hundred years, names with a political orientation were the most frequent, in such a way that the names of political figures or events have been attacked quickly after structural changes. In fact, the first step after structural changes is erasing and erasing the names of characters and events according to the value system of the past, and after this, the names that are in line with the ideology of the time should be recorded both on the large surface of the streets and urban passages and in the collective memories. In other words;