Identifying and analyzing the consequences of the development of chain stores in the Iran

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

One of the mass distribution channels in today's era is the chain stores that have created a great transformation in the goods distribution system. Our country has also started to develop chain stores in the country due to global developments for the past several decades, which has accelerated in the last decade. Regarding this phenomenon, there are two levels of view; The first level, which is the level of the company, which focuses on earning more income and profit through this distribution method for chain store owners, and the second level, which is the macro level, which examines the effects and results of this phenomenon in a horizon higher than the profit of the company and seeks The analysis of the issue is from the perspective of marketing policy, which considers national and public interests. In this research, at the second level of analysis, we seek to identify and analyze the positive and negative consequences of the development of chain stores in the country. In this context, there are different views that will result in agreeing or disagreeing with the development of chain stores in the country. In the first step of this research, positive and negative consequences were identified.

Language:
Persian
Published:
Sterategic Management Thought, Volume:17 Issue: 2, 2024
Pages:
175 to 204
https://www.magiran.com/p2763764  
سامانه نویسندگان
  • Masoodipoor، Saeed
    Corresponding Author (1)
    Masoodipoor, Saeed
    (1396) دکتری مدیریت بازاریابی، دانشگاه آزاد اسلامی واحد تهران مرکزی
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