The Consequence Technique of Cognitive Maps and Space Layout in the Feasibility of Using Clean Transportation with an Emphasis on Bicycles and Electric Scooters on Urban Roads (A Case Study of Rasht)

In recent decades, small-scale transport has been used as an emerging means of transportation as an innovative urban transport solution to provide short-distance travel options. Therefore, in the metropolis of Rasht, the lack of optimal spatial distribution of service, the narrow organic structure of urban roads, the increase in the number of private cars, and the lack of a diverse public transportation system have caused problems for citizens such as the increase in vehicular traffic and the environment, especially in the central area of the city. The purpose of this research is to use cognitive map analysis to better understand movement patterns using space layout, measures, and possible changes and to analyze the state of the spatial structure of the roads in the selected area of Rasht city to verify the feasibility of using clean transportation. Another aim of the present research is to answer the research question, that is, the relationship between the findings of the cognitive maps and the layout of the space regarding the analysis of the use of clean transportation. The current research is descriptive-exploratory in terms of the method and mixed (qualitative-quantitative) in terms of the nature of the data. The study method of this research includes two phases; first, using the technique of cognitive maps, readability components (road, edge, node, sign) was completed by 70 citizens and tourists. In the second part, using the technique of space arrangement in the UCL Depth Map software, ten components were considered from the analysis of axial lines, including the component (connection, interconnection, depth, selection, control, readability) and analysis (segment) including the output component (angle). The results indicate that multiple passages in the center of the municipality’s social square can be the routes through which clean transportation is used.