Prioritizing Multi-Channel Technologies in Creating Shared Value
The aim of this study is to identify and prioritize multi-channel technologies that play a role in creating shared value. In this study, MICMAC software, which is a qualitative software, was used. Therefore, the statistical population of this study was 15 experts and executive managers in the field of sales and marketing with more than 10 years of executive activity and with a master's degree or higher, who rated the identified technologies from 0 to 3 in the MICMAC matrix. The research findings indicate that website technologies, Google advertising, mobile marketing, and social media were ranked 1 to 4 respectively with a direct impact on creating shared value, and customer relationship management systems, and blockchains were ranked last; also, in the section of influence or dependence, it was determined that mobile technologies, call centers, and websites were ranked 1 to 3, and the automation system was ranked last. Therefore, the role of omnichannel marketing technologies in creating shared value is essential for companies that aim to enhance customer experiences, drive transactions, and ultimately achieve business success by prioritizing technologies across websites, Google Ads, mobile marketing, and social media.
-
Design of a decision-making model for buyers based on reality technology Augmented
Fahime Mahavarpour, Davood Feiz *,
Journal of Busines Administration Researches, -
Consumer Behavior and consumer decision making with Augmented Reality Technology in B2C Virtual Businesses: A Bibliometric Review and Content Analysis
Fahime Mahavarpour, Feiz Davood *, Morteza Maleki Min Bash Razgah
Quarterly Journal of Bi Management Studies,