Cultural Management of the Country
Author(s):
Abstract:
Globalization interactions have generated the processes which have caused transformation in culture realm more than previous trends. This has lead to variations of cultural approaches of human communities. Rejecting any resistance to global culture, liberal / American culture, the first cultural change focuses on cultural integration, decreasing cultural diversity and difference by a passive behavior. Then, it is cultural specialism that introduces ethnic, religious and national natures in all aspects, utilizing the modern communication potentials. The third reaction to the globalization trendis known as cultural diversity. This reaction is not looking for denying global culture, but seeks adjustment, improvement, renovation and coordination with national interest. In the situation influenced by globalization, the government has a prominent as the responsible authority over culture and its influence on non-governmental cultural organizations. Finally, what is important is the cultural engineering and strategic macro management in the crucial situation of globalization. The article will explain more.
Language:
Persian
Published:
Journal of Culture - Communication Studies, Volume:9 Issue: 2, 2008
Page:
115
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