Factors Affecting E-Commerce Adoption in the Iranian SMEs

The goal of this paper is to determine the factors affecting e-commerce adoption in the Iranian SMEs. For this purpose, first we have recognized the elemental factors for e-commerce implementation by reviewing the literature. We have developed a questionnaire which is based on the extracted factors. The sampling includes 150 experts whose selection is based upon research areas or professional experiences in e-commerce and SMEs. The questionnaire data is analyzed by using structural equation model (SEM) to test the presented causal model. The findings indicate that all indicators prove the model’s fitness. Finally, we have some applications and suggestions for managers and future researches.