Negative Atmosphere in Graphics

Message:
Abstract:
Obtaining from a descriptive/analytical research and based on a professional experiences of the author, this article surveys and discusses the negative atmosphere existed historically in portrayal works and graphics as well as represents the existing standpoints around it. The relationships between Gestalt’s visual perceptive principals including background and pattern, similarity, contiguity, unity and continuity and the negative atmosphere are also explained. Then, William’s designing principal (contiguity, alignment, repetition and contrast (resulted from aforementioned quintuplet principals are expressed illustratively. Furthermore, Von Restorff ‘s effect and its relation with this negative atmosphere are addressed. Finally, the state and importance of this negative atmosphere in graphic works such as signs, posters, book covers, advertisement in press and so forth are elucidated. In all of the foregoing works, the negative atmosphere is as dominant as positive atmosphere being the shape of work
Language:
Persian
Published:
پژوهشنامه هنرهای دیداری, Volume:1 Issue: 1, 2011
Page:
23
magiran.com/p886236  
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