Solar-System-based Management Pattern for Media based on their Ideal Functions in Wise Society

Message:
Abstract:
Media and their management currently follow an organizational pattern. These media organizations are in dire need of a comprehensive strategy in terms of their roles and status in a supposed ideal society. For the media to be effective and influential, a normative pattern of management is required to be designed to address socio-cultural macro functions at national and transnational.To this aim, the present article analyzes media discourse and works out factors involved in communicative system in form of a conceptual pattern, proposing a pattern for media communication culture as an effective strategy for a wise society. Formations and sustainability of this communicative culture provides a ground for the wise society media to play an effective role in three macro domains: society, culture and language. To realize such a sustainability, the article proposes a macro management pattern which allows a solar-based order putting the media satellites into their predetermined orbits. Periodic Table of Elements is another fitting metaphor to express the intended order in media.
Language:
Persian
Published:
Communication Research, Volume:18 Issue: 65, 2011
Page:
73
https://www.magiran.com/p889127