The strategy of regional planning tourism by using SWOT technique (case study: Piranshahr city)

Iran، in tourism attractive point of view is one of the best ten countries through the world. In this way، tourism planning in all levels is needed for achieving success in tourism planning and development. Because of the importance of tourism industry in social – economical development، the economists have called it «unseen export». This is a descriptive-analytic study، and by using SWOT Technique، we make possible strategies for developing tourism in Piranshahr. One of the present study goal is recognizing Piranshahr tourism capabilities and offering suitable strategies for developing this city، developing models usage in tourism planning in Iran، and presenting piranshahr as a tourism attractive city in national and international level. According to piranshahr special and strategic location because of locating in financial road of Iran-Iraq and other countries surrounding Mediterranean Sea، Tamarchin Official Custom Office، Granite Mines، industrial town، security and etc.، we can present it as a national and international tourism area. The results of this study show that according to offered strategies for developing tourism in Piranshahr، we can present it as a tourism area because of various attractive. Moreover، in economical and security perspectives، piranshahr designation as a Free Trade Zone will make it a special location in Iran، Piranshahr، and border residents.