Assessing Rural People's Satisfaction from Rural Cooperative Firms in Kermanshah Province

it is necessary to consider rural cooperation and its improvement and strength in order to achievement of rural development and sustainable life for rural people, regard to population increase and resource and facilities decrease and new social and economical needs, in countries like Iran. So investigation of the strength and weakness of rural cooperation Firms, as pioneer organizations, can be intended as main approaches to the rural-agricultural development process. The purpose of this descriptive-co relational study is Assessing rural peoples’ satisfaction from rural cooperative Firms. The population of research is rural members of rural cooperative Firms at 5 city of Kermanshah province: Isalamabade Qarb, Javanrud, Sonqor va Kolyaee, Ravansar and Kermanshah. Sampling method is Proportional stratified also, so 38 rural cooperative Firms totally have been researched. Data was collected using researcher-made questionnaire.The validity was confirmed using a panel of experts and Reliability was assessed using Cronbach's alpha yielding 0.7 for all sections. the results indicates that 21 percent of rural people was full satisfied with their rural cooperative Firms and 79 remaining percent was dissatisfied. Independent variables such as CEO amenability and board of directors regard to Firm property and finance, service discrimination and injustice delivery, on-time delivery of goods and service by company, lack of scheduled audit and lack of company operation information, timely delivery of agricultural products income to farmers and synchronization between company stockholder, especially Islamic Committee of rural, and rural people was known as effective factors of rural people satisfaction of rural cooperative Firms.