An Empirical Investigation into the Factors Influencing User's Satisfaction of Websites

Recently, diversity of needs and expectations of Internet users have greatly increased the significance of designing Websites to fulfill users satisfaction. With the rapid and impressive progress of Websites, an important issue is to understand what factors influence the user's information satisfaction. The aim of this paper was to investigate the factors influencing information satisfaction of the Internet users. For this purpose, a theoretical model of user information satisfaction was developed and empirically examined, using responses from a sample of 432 Internet users in four urban regions in Shiraz. Findings indicate that the factors include information content, innovation, ease of use, and security have significant influence on information satisfaction of Internet users. Moreover, research findings reveal that users generally do not pay enough attention to the above mentioned websites capabilities. On the contrary, the demographic features of users affect the user's selection of Internet websites.