Study on Effective Indexes on Exports of Wooden Furniture in Iran

In the present research an attempt has been made to account for the effective idiceson the export of the country’s wooden furniture. Presented in eight major classes, thisclarifying account aims at developing the export rate of the wooden furnitureindustry’s various products and finding access to the regional markets both of whichare envisaged in the country’s macro objectives for industrial and economic growthand are further in accordance with the Outlook Plan. The methodology is ofdocumentary and process-oriented approach in which a standardized questionnare wasdesigned and handed out among 90 sample subjects. Also included are the views of theprofessionals and figures of the field at the university and wooden furniture industrylevel as well as other related fields. The saliency of the major indices has beenidentified through Delphi’s method in a meeting with the wooden furniture specialists.The requirements of the Likert’s spectrum approach with and without application ofthe saliency coefficients for each index have been met and the final ranking of theeffective indices assessed. The results show that unlike what many scholarsascertained the indices of knowledge and management, governmental supports fordomestic producers and innovation in various aspects of the production technology,packing, product design and etc. are successively salient. The indices of humanresource, advantage of the relative competition, economy (expenditure), raw materialand the final product, and the environmental limitations signifying the uncontrolablefactors are of the next saliency level accordingly. Thus, it can be concluded that thefailure of the wooden furniture industry in exporting its products and gaining a share inthe regional markets, to the benefit of such countries as China and Turkey, must besought more in the level of employment of the knowlagable managers, introduction ofthe applied trainings, serious governmental supports for the domestic producers andexporters as well as the necessitating innovation in various aspects than the shortage ofthe raw material and production structure.