Investigation of Effective Factors on Export Marketing of Hand Made Carpets

In order to assist the development of exporting and export marketing of handmade carpet, four factors including management, environment, strategy and marketing mix were studied and researched as the most important effective on hand made carpet in Kerman province. In data collecting process, a questionnaire containing 39 questions determining the four factors mentioned was available for exporters, importers and those concerned in chamber o commerce and carpet company and all those who were somehow familiar with the issue. The results of the research indicate a significant relationship among the four mentioned factors and export marketing. So there is a significant difference between the existing situation and optimal situation which shows disorders in existing carpet export marketing. 70 questionnaires were distributed among statistical samples of which 39 were completed, collected and analyzed. Priority of these factors is: strategy, management, environment factors and export marketing mix of handmade carpet of Iran.