نشریه میراث و گردشگری
پیاپی 2 (تابستان 1395)

The purpose of this study provides a model for tourism development strategies using new media in regard of 20 year vision deed to investigate the function and characteristics of new media in society and tourism strategy¡ 20 year vision (2025)¡ tourism development and management deals with theoretical models. The method of data collection is descriptive - survey and its implementation is Delphi. The heuristic model is intended to clarify a model which 40 university professor''s & tourism specialist have participated to achieve this goal. According to the main research question¡ Patterns of tourism development strategies using new media in line with twenty-year vision deed and The main hypothesis of significant relationship between tourism development strategies and Playing an essential function of new media and using expert opinions and Content analysis to Confirm the hypothesis¡ we provide a model upon which the new media plays its function properly and it can be taken a step further of Intermediary role and has a role in all processes of tourism strategy . In this case¡ the media does not apply only as tools¡ but in terms of importance¡ it is ''considered one of the pillars of tourism development strategies''.

Attention to rural development by governments and NGOs as a panacea for part of current problems such as rural migration¡ reducing the income of rural household and the decline if rural agriculture is increasing and it is seen as a strategy for economic development. This is while the residents support is affected by their attitude. Tourism is a key component in sustainable development approach. So the aim of this study is checking the factors that influencing the residents attitude of Ize toward rural tourism by survey method and the collected data are analyzed with SPSS and AMOS. The findings show a statistically significant difference between women and men and different places toward residents attitude¡ satisfaction and perception the effects of tourism. In order to explain the factors that influencing the attitude the stepwise regression was used.

Today¡ geo-tourism has turned out to be a new approach for elucidating geology and identifying natural wealth of any region¡ which develops tourism in addition to playing scientific and educational roles. UNESCO has carried out international programs titled Geo Park. Geo Park¡ protected UNESCO¡ is a region with recognized boundaries and identified areas in order to make economic developments in the future. According to UNESCO¡ such regions must have various interesting geological phenomena (in different size not considering scale) with a combination of scientific characteristics¡ rareness¡ showing the history of the region''s geology¡ demonstrating events that not only have geological value ¡but are also precious in terms of archeology¡ ecology and history. Among all the regions ¡Qumtapeh micro desert due to location in Azerbijan area has unique attractions in the country and Middle Eastern regions. Also having welfare facilities and easy transportation¡ Qum tapeh micro desert has an excellent condition to be introduced as a national Geo Park. In this article attempt has been made to investigate the potentials of this region to be known as a Geo Park¡ in addition to identifying its sedimentology¡ geo-morphological shapes and geological structure through a geo-touristy approach.

Tourist satisfaction is one of the most important factors in competition and best indicator for growth in oncoming benefits rate. Kelardasht¡ located in Mazandaran province¡ is one of the most crowded tourism sites in Iran. The purpose of this study is to examine factors affecting satisfaction of Arab tourists who have visited Kelardasht in summer of 1393. The results of this study will have significant implications for destination competitiveness and the type of product development and marketing that is undertaken to attract tourists to Keladasht. Researcher made questionnaire were used for data collection. 240 Questionnaires were distributed among tourists. Confirmatory Factor Analysis (CFA) and KMO and Batlet’s test in SPSS software were used for data analysis. This study found that 5 principal factors¡ with respect to all the factors¡ have the most significant effect on the tourist’s satisfaction. These factors include: 1.quality of facilities¡ 2.quality and variety of food and beverage¡ 3.reasonable price for services¡ 4.quality and variety of accommodation¡ 5.variety of tourism attractions in destination.

Health Tourism in general and medical tourism in particular is one of the Types of tourism that its annual income in the world estimated to be about a hundred billion dollars. Medical tourism which has a rich history¡ in recent centuries organized and Private and governmental organizations have benefited from the interests. In this paper¡ with four important¡ general and profound indexes¡ after six months of study¡ Such as average temperature¡ density of hospital¡ hospital size and population density of medical centers try reach to an overview of the requirements in the field of tourism As well as its relationship with the population density. We via overlaying indexes by Arc GIS software have found to a clear estimate of the best provinces to creation and promotion of medical tourism. According to estimates of this article¡ most points got more provinces of the north and northwest and west and Khorasan province in the East and Chaharmahal and Bakhtiari in the southwest.

Medical tourism is a form of health tourism commonly referring to the travel of people to another country for the purpose of obtaining medical treatment in that country. In more cases¡ aim of medical tourism is to impart low cost of medical service or taking emergency service than other place. The purpose of current study was to survey medical tourism capacity & prioritizing of them with AHP technique. Statistical society consisted of all physicians¡ expertise & all employees of International hospital in Tabriz city as whole 247 persons. To select the samples¡ census sampling method was applied. To gather information¡ a researcher made questionnaire (with use of capacity measure indexes) and paired comparison questionnaire were used. Then¡ validity & reliability were selected and given questionnaires. In inferential analysis¡ to test of hypothesis¡ & drawing figure & tables¡ SPSS software was applied. For prioritizing research dimension¡ AHP Master Software was applied. Kolmogrov-Smirnove had been used for data normality analysis. Consider to normality of them data were analyzed by parametric test (t-tests). Results of sample T test indicate that presence of multiple surgery¡ medical equipment¡ surgeon''s & expert''s & medical tourism department had direct (significant) effect on sample population. In a way that¡ after prioritize this dimension by AHP Master software concluded surgeon''s fame had one place¡ presence of multiple surgery practice had two place¡ medical equipment had third place¡ medical tourism department had four place.

The study of the consequences of spending free time and tourism is one of the topics of interest to geographers. One of the results of spending short and medium- term free time is in rural resorts and the country sides. In the last decade expanding the country sides around the small and big cities have been developing.In addition rural tourism has been considered as a mechanism for cultural¡ economic and renova tional developments for a long time. Developing rural tourism as a policy for developing the rural areas can help decrease depopulation and immigration from these settlements. Tourism development as a policy for developing the country sides is somehow a new strategy that local officials in rural societies have been recently noticed. So this research aims to study the consequences of tourism in rural resorts and country sides around Ali Abad katoul. To gather the data¡ it uses des criptine - measurement researches. Statistical population is 800 that are selected based on Morgan- Kerjesy table and 260 of them are selected accidentally for doing the research. To determine the validity. Pre- test was done and the amount of cronbach s alpho accounted for the restrictions of developing rural tourism in these resorts was %75¡ For descriptive and inferential statistical analysis analyze information gathered by one-sample t-test¡ correlation¡ regression Factor analysis was used. The results of this study showed that from the perspective of tourism professionals and experts As well as the development of tourism infrastructure and facilities are a prerequisite for development in rural areas around urban city Ali Badktool¡ is not satisfactory and no significant difference was observed between the satisfaction with the experts or the Middle comments The average satisfaction level and down there Limit Average. It also showed the tourism development and economic development this area there is a significant relationship¡ but the development of tourism in the current situation is not as it should be economic evelopment regions rural urban periphery of the city¡ is effective.

The tourism industry in this century as one of the most thriving industries and the driving force global economic growth is known. This emerging industry has managed its influence on other industries for many stakeholders to attract industry. Urban tourism into account as one of the most important factors is the economic and cultural development of cities. The aim of this study was to assess the level of tourism development in urban areas of the region using an HDI is In which the four social indicators (security and peace in the neighborhood)¡ physical (amount of electricity¡ water¡ gas and municipal utilities)¡ economy (shopping centers at the district level) and environmental (addressing environmental organizations at the district level) Used:. A questionnaire was used for data collection Sampling 360 students of tourism experts and local community¡ of which 194 are males and 166 females. The results of this study show that neighborhoods palace doors¡ Jozdan¡ Khlja happily with the level of development of disadvantaged areas of Abbas Abad¡ Bidabad¡ Jami¡ Lnban and Saeb has a medium level of development and neighborhood Aligholi gentleman has a high level of development According to the results of the research findings can be downloaded Mountain areas of a city in terms of urban tourism development are at an intermediate level And by strengthening local development issues and pay more attention to neighborhoods that have a lower level of development Darndmy power stations increased level of development.